Insights: Strategy

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How to ship better ideas by shaping how your team decides

November 2, 2023 Leadership, Strategy

What is positioning for B2B tech?

September 21, 2023 Messaging, Positioning, Storytelling, Strategy

Aren’t all agency relationships open and collaborative?

November 9, 2022 Company Culture, Open Source, Strategy

Will COVID-19 turn us all into experience designers?

May 7, 2020 Leadership, Strategy, UX

How to preserve tech brand equity after an acquisition

April 28, 2020 Leadership, Open Source, Positioning, Strategy

Why having a clear voice is crucial for tech companies

April 7, 2020 Messaging, Storytelling, Strategy

Are you missing a big opportunity with your event experiences?

January 27, 2020 Identity Design, Messaging, Strategy

It’s time for a proof-of-purpose blockchain

December 17, 2019 Brand Community, Storytelling, Strategy

Introducing the New Kind Brand Diagnostic

December 3, 2019 New Kind News, Positioning, Research, Strategy

How your product brand strategy shapes your overall brand reputation

November 14, 2019 Strategy

What’s a tech CMO really buying when working with an agency?

November 7, 2019 Leadership, Strategy

How to pick a fight with your in-house teams

September 27, 2019 Strategy

Five of our favorite ways to roll out your new brand

September 12, 2019 Strategy

Why brand is more valuable than ever in a data-rich SaaS world

August 20, 2019 Strategy

5 strategies to build buy-in for your new brand

August 14, 2019 Strategy

Five ways to use humanity to build your brand

July 2, 2019 Positioning, Storytelling, Strategy

How to run collaborative brand projects like a pro

June 13, 2019 Leadership, Open Source, Strategy

Why your messaging strategy should be both foundational and fluid

May 17, 2019 Messaging, Open Source, Startup Branding, Strategy

4 signs your high-growth company needs brand development

May 10, 2019 Strategy

How to choose better names in tech: Bridge the familiarity gap

April 17, 2019 Naming, Strategy

Don’t settle for a tagline. Get a big brand message.

April 5, 2019 Positioning, Storytelling, Strategy

Branding vs. marketing vs. public relations (and why you need all three)

March 12, 2019 Strategy

Want differentiation? Hunt for contrast.

March 7, 2019 Identity Design, Positioning, Strategy

How to work the open source way

November 26, 2018 Brand Community, Company Culture, Open Source, Strategy

Use the visual organizing principle to design an authentic identity

September 28, 2018 Identity Design, Open Source, Strategy

3 ways that developing your open source brand benefits your customers and community

September 17, 2018 Brand Community, Identity Design, Open Source, Research, Strategy

4 proven tips for defining your company’s values

July 31, 2018 Company Culture, Strategy

Master your brand voice in 3 simple steps

July 26, 2018 Storytelling, Strategy

4 guidelines for building a global brand

July 10, 2018 Brand Community, Identity Design, Positioning, Strategy

What goes into a branding project?

May 24, 2018 Identity Design, Positioning, Research, Storytelling, Strategy

Brand Layers: A Simple Step-by-Step Guide to Build an Authentic Brand

May 23, 2018 Brand Community, Positioning, Research, Storytelling, Strategy

Adventure Guide: The 4 Critical Building Blocks of Great Brand Positioning

May 10, 2018 Positioning, Strategy

6 ways to crush your next sales kickoff presentation

May 3, 2018 Storytelling, Strategy

How to get the most out of your brand personas

April 18, 2018 Brand Community, Research, Strategy

Naming a startup that scales, Part 1: Strategic brainstorming

March 29, 2018 Startup Branding, Strategy

On tech branding and the myth of the indifferent developer

March 27, 2018 Brand Community, Company Culture, Open Source, Strategy

Company naming: What approach should you take?

February 28, 2018 Identity Design, Research, Startup Branding, Strategy

Why your brand should align story and design

February 15, 2018 Identity Design, Storytelling, Strategy

A four-step guide to creating a unified brand story

January 31, 2018 Positioning, Research, Storytelling, Strategy

Why your brand needs a unified brand story

January 4, 2018 Brand Community, Company Culture, Storytelling, Strategy

How to create an employer value proposition part two: Research

December 5, 2017 Company Culture, Research, Strategy

4 brand research tips to help you connect with your audience

November 28, 2017 Positioning, Research, Strategy

How to decide when to hire an agency to help you build your brand

October 26, 2017 Strategy

Video: The Leader’s Choice

October 23, 2017 Company Culture, Leadership, Strategy

5 ways research helps you build a more powerful brand

September 19, 2017 Positioning, Research, Strategy

How to create an employer value proposition part one: Strategy

August 27, 2017 Company Culture, Strategy

Simplify tech product naming by building a brand architecture diagram

August 24, 2017 Positioning, Strategy

5 great entrepreneur biographies to inspire your startup

October 24, 2016 Company Culture, Leadership, Strategy

4 lessons for running a mission or values project openly

July 26, 2016 Brand Community, Company Culture, Strategy

Using research to engage your community

June 7, 2016 Brand Community, Research, Strategy

Introducing New Kind Coaching with David Burney

May 19, 2016 Leadership, Strategy

Storytelling: A Powerful Tool for Successfully Leading Change

April 28, 2016 Brand Community, Storytelling, Strategy

How to Effectively Position Your Technology Brand Part IV: The Brand Mantra

April 25, 2016 Positioning, Startup Branding, Strategy

How to Effectively Position Your Technology Brand Part III: Points of Parity

April 4, 2016 Positioning, Startup Branding, Strategy

Kill Extra Brand Names to Make Your Open Source Project More Powerful

March 22, 2016 Strategy

How to Effectively Position Your Technology Brand Part II: Points of Difference

March 15, 2016 Strategy

How To Effectively Position Your Technology Brand Part I: Competitive Frames of Reference

March 7, 2016 Strategy

How to Choose the Right Brand Architecture for Your Open Source Project

February 29, 2016 Strategy

How to Choose a Brand Name for Your Open Source Project

February 22, 2016 Strategy

Hitting the High Note: Apple, Jay Z, and the Importance of Deep Insights and Authenticity

February 17, 2016 Strategy

Brand Positioning: The Crucial Code Top Technology Brands Must Master

February 13, 2016 Positioning, Strategy

Performance and Brand Perception

January 12, 2016 Strategy

We’ve launched New Kind Workshops

March 18, 2015 Company Culture, Strategy

Shifting To A Catalyst Mindset

January 29, 2015 Strategy

Looking ahead

January 27, 2015 Strategy

Major League Soccer: User-powered content

January 15, 2015 Strategy

What’s more boring than making creativity boring?

October 2, 2014 Leadership, Strategy

Help us shape the future of New Kind

August 8, 2014 Brand Community, Company Culture, Strategy

Are You Curious?

July 29, 2014 Strategy

New Kind Helps ‘Reimagine’ North Carolina

January 29, 2013 Leadership, Strategy

Institute for Emerging Issues | Visual Identity System

January 29, 2013 Identity Design, Storytelling, Strategy

RedwoodsGroup.com

January 29, 2013 Identity Design, Research, Storytelling, Strategy

The Cosmopolitan of Las Vegas | Storytelling

January 29, 2013 Storytelling, Strategy

Protect All NC Families | Visual Identity System

January 28, 2013 Identity Design, Storytelling, Strategy

Innovate Raleigh | Collaborative Facilitation and Engagement

January 28, 2013 Strategy

Hey, oil companies. Stop using advertising to tell us you don’t suck.

November 20, 2011 Strategy

I hate (most) taglines. There, I said it.

November 15, 2011 Strategy

What is a brand story and why does it matter?

November 6, 2011 Strategy

Seven great books for people interested in branding their small businesses

October 30, 2011 Strategy

How to test your brand positioning: is it desirable, deliverable, and differentiated?

October 24, 2011 Strategy

Ally Bank shows there’s a right time for even ad-free brands to advertise

October 16, 2011 Strategy

Kevin Keller’s five favorite classic brand mantras

October 13, 2011 Strategy

Netflix, Facebook, Apple and the brand community karma bank

October 11, 2011 Strategy

Why is Google putting so many ads on TV?

October 3, 2011 Strategy

Quail Ridge Books and the dark matter of customer experience

September 29, 2011 Strategy

Where should you focus brand efforts? Community or customer?

September 27, 2011 Strategy

To establish brand positioning from the inside out, think like a conductor

September 23, 2011 Strategy

In Cuba, ad-free brands are the rule, not the exception

September 20, 2011 Strategy

The Ad-Free Brand tip #3: The community is more than just customers

September 8, 2011 Strategy

The Ad-Free Brand tip #1: To get the brand out, get the community in

September 6, 2011 Strategy

A short video intro to The Ad-Free Brand

August 31, 2011 Strategy

Three approaches to designing brand positioning for ad-free brands

August 25, 2011 Strategy

Synthesizing your positioning research

August 9, 2011 Strategy

Where can you find the data that will inform your brand positioning?

August 2, 2011 Strategy