A New Kind of Agency

New Kind was founded to be just that: a new kind of agency. One where clients are collaborators. Where inspiration is a two-way street. Fewer pitches. More partnerships. Where we invite you to share this journey of creating the future. Come on in. You'll like it here.

Our experience

We were born from tech

Our founders played key roles in the brand, design, culture, and community efforts at Red Hat, a pioneer of the open source software movement. Together we helped the company grow from one office in North Carolina to a global, multibillion-dollar industry leader.

Early on, we recognized the value of open source extended far beyond software. Bringing openness, collaboration, and community to every part of Red Hat sparked engagement and sharing at a massive scale.

Here at New Kind, we apply these same principles to building sustainable brands and cultures for technology companies and any organization inspired by the open source way.

Our Vision

We see a world filled with thriving organizations shaped by a New Kind of leader.

What guides us

The soul of our company


A catalyst is someone or something that sparks change. We act as catalysts to form ideas with intent.


A guide is a knowledgeable partner who leads the climb into the unknown. We act as guides to lead with humility.


A citizen is part of the community, working within it and on its behalf. We act as citizens who believe in what we put into the world.

Company culture

Great culture doesn't just happen

Thriving teams are made, not born. Cultivated with care and nurtured over time. At New Kind, we regularly take our culture pulse to gauge engagement, expectations, and energy. Sustaining a healthy working environment is jet fuel for our best, most creative work—supporting our employees and our company, together.


Join the New Kind team

We’re strategists, designers, writers, facilitators, and relationship builders who work openly and collaboratively. Curious spirit? Passion for brand adventures? We want you to join the New Kind of journey.

Don’t see a position for you?

We’re always looking for leaders

Tell us about yourself


The New Kind Culture Book

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