Insights: Open Source

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How to apply “release early, release often” to build a better brand

July 26, 2023 Open Source

Aren’t all agency relationships open and collaborative?

November 9, 2022 Company Culture, Open Source, Strategy

How to preserve tech brand equity after an acquisition

April 28, 2020 Leadership, Open Source, Positioning, Strategy

How to run collaborative brand projects like a pro

June 13, 2019 Leadership, Open Source, Strategy

Why your messaging strategy should be both foundational and fluid

May 17, 2019 Messaging, Open Source, Startup Branding, Strategy

How to work the open source way

November 26, 2018 Brand Community, Company Culture, Open Source, Strategy

Use the visual organizing principle to design an authentic identity

September 28, 2018 Identity Design, Open Source, Strategy

3 ways that developing your open source brand benefits your customers and community

September 17, 2018 Brand Community, Identity Design, Open Source, Research, Strategy

An open source approach to company vision

September 12, 2018 Company Culture, Open Source

On tech branding and the myth of the indifferent developer

March 27, 2018 Brand Community, Company Culture, Open Source, Strategy

Mozilla, Fedora, and the risky fun of open branding projects

February 28, 2017 Identity Design, Open Source

3 keys to developing your organization’s story openly

September 1, 2016 Brand Community, Open Source, Positioning, Storytelling

Hello, World. Meet Anchore.

April 6, 2016 Brand Community, Open Source