Identity Design Insights

Are you missing a big opportunity with your event experiences?

January 27, 2020 Identity Design, Messaging, Strategy

Want differentiation? Hunt for contrast.

March 7, 2019 Identity Design, Positioning, Strategy

Use the visual organizing principle to design an authentic identity

September 28, 2018 Identity Design, Open Source, Strategy

3 ways that developing your open source brand benefits your customers and community

September 17, 2018 Brand Community, Identity Design, Open Source, Research, Strategy

4 guidelines for building a global brand

July 10, 2018 Brand Community, Identity Design, Positioning, Strategy

What goes into a branding project?

May 24, 2018 Identity Design, Positioning, Research, Storytelling, Strategy

Company naming: What approach should you take?

February 28, 2018 Identity Design, Research, Startup Branding, Strategy

Why your brand should align story and design

February 15, 2018 Identity Design, Storytelling, Strategy

Video: Hopscotch Design 2017 Speaker Spotlight: Jo-Ann Tan

December 19, 2017 Brand Community, Identity Design, Leadership, Storytelling

Video: Hopscotch Design 2017 Speaker Spotlight: Mike Rigby

December 11, 2017 Brand Community, Identity Design, Leadership, Storytelling

Mozilla, Fedora, and the risky fun of open branding projects

February 28, 2017 Identity Design, Open Source

In-house vs. agency branding: 5 benefits of each approach

January 30, 2017 Identity Design, Strategy

The story behind our Get Out the Vote poster for AIGA

November 7, 2016 Identity Design

Why going through a rebranding project is kind of like taking yoga classes

September 15, 2016 Brand Community, Identity Design

Startup branding checklist: 10 things to do before you launch

June 27, 2016 Identity Design, Positioning, Startup Branding

Design Process: Creating an Adaptable Identity for Home Fragrance Brand Diamond Candles

March 21, 2016 Identity Design

A Frank Observation: We Review an Exclusive Typeface from Digital Typefoundry Milieu Grotesque

March 14, 2016 Identity Design

Culture of Color | A New Kind Visual Podcast

January 28, 2016 Identity Design

New Balance Breaks the Mold for Promoting their New 3D-Printed Midsole Sneakers

November 20, 2015 Identity Design

Case story: Branding the Heart of the Modern Web with NGINX

July 22, 2015 Identity Design, Positioning, Research, Storytelling

New Kind is hiring a Junior Designer

June 1, 2015 Company Culture, Identity Design

The spark that inspires: Progress announces new brand identity

October 16, 2013 Identity Design

Share Early, Share Often

March 7, 2013 Company Culture, Identity Design, Storytelling

CAM Raleigh: Building a brand for a new contemporary art museum

February 15, 2013 Identity Design

Pathways to Opportunity Tour | Report

January 29, 2013 Identity Design, Research, Storytelling

NCSU Centennial Campus | Report

January 29, 2013 Identity Design, Storytelling

North Carolina New Schools Project | Report