Master your brand voice in 3 simple steps
Voice is an essential element of your brand identity. We each have our own voice, and use it to communicate in ways that are unique to us and our personalities. It’s the sum total of what you’re saying and how you say it.
Voice is among an organization’s most powerful tools for persuasion. Communicating with a clear, consistent, and compelling voice allows you to be better heard and understood by the target customers you want to reach.
Defining and aligning around your voice doesn’t have to be hard. In this white paper we give a clear overview for how and where your voice fits within your overall brand framework, while also sharing three simple steps for how you can find your own voice and begin putting it to work for you.
- How to identify the characteristics of your voice
- How to evolve your voice from where it is today to where you want it to be
- How to use a “celebrity spokesperson” to embody your voice’s spirit
- Simple exercises you can use to start defining your voice today