Branding for times of invention

A startup's 'hello world' moment. An industry leader's pivot in strategy. A company culture changing at scale. We guide you in times like these. Building brand and culture through an open, collaborative approach.

We help build startup brands from the ground up. We help established organizations stay fit for the future.

Why New Kind?

The New Kind team has the kind of strategic capability and ability to execute on it that is required to help build a leading technology brand.

Peter Guagenti

VP, Marketing

Not just clients, collaborators
Our Services

Brand and Culture Consulting

We work best with organizations during times of invention

Storytelling and Strategy

Crafting human stories where innovation and inspiration collide.

Identity Systems

Designing the visual elements that come together in harmony to create a brand.

Campaigns and Experience

Creating strategic engagements that bring brands to life.

Discover how
Our Approach

A collaborative mix of open source and design

When you fully engage people in building brand and culture, you create more powerful organizations. All by unlocking the energy of those who care about it most. Open and inclusive. Inside and out.

The result is a dynamic, community-centric process that empowers people, builds stronger internal and external relationships, and creates lasting brand equity.

Our Purpose

We bring people together to share in the adventure of creating the future.

Our Experience

Born from technology. And for nearly a decade, applying open source principles to the worlds of brand and culture.

About New Kind
Our next story could be yours