We help B2B tech companies grow
For more than a decade, we’ve helped tech brands navigate strategy from startup, to scale up, to staying on top. Especially SaaS and open source. We know the space. We speak your language. We can help you create competitive advantage.
Proven across the tech landscape
Market Positioning Strategy
Define your positioning. Craft your message. Communicate value through visual identity. This is how to build your marketing growth strategy from the strongest foundation. We designed our core offering around tech companies and their teams. All to help you align effort and scale growth.
Gain clarity on the state of your brand today, benchmark to measure your progress, and chart a clear path forward.
Brand Story + Messaging Architecture
Tell the most powerful story about why you exist and why customers should care.
Design an elegant visual system for a consistent customer experience.
Craft a compelling company or product name and define a strategy to align your products.
Employer Value Proposition
Reveal the most powerful elements of your culture to find and keep your best talent.
Define a written personality that your customers trust and your team can replicate.
Product Marketing Strategy
Develop your product’s positioning and go-to-market messaging.
A collaborative mix of open source and design
When you fully engage people in building brand and culture, you create more powerful organizations. All by unlocking the energy of those who care about it most. Open and inclusive. Inside and out.
Our approach is agile-inspired and designed around tech companies and their teams. The result is a dynamic, community-centric process that empowers people, builds stronger internal and external relationships, and creates lasting brand equity.
Why New Kind?
We consider New Kind an extension of our team. They really “get it” when it comes to working collaboratively and the open source way.
Sr. Director of Marketing, OpenNMS