We help technology companies grow
From an enterprise leader's pivot in strategy to a disruptor's 'hello world' moment — New Kind combines industry expertise and an open source-inspired approach to building brands that align, inspire, compete, and scale.
Proven across the tech landscape
Complete Brand Package
Do it right. Build your marketing strategy from the strongest foundation possible.
Brand DiagnosticHow should you focus your resources for the biggest return? Our expert analysis of your brand will help you know where to start.
Story + MessagingTell the most powerful story about why you exist and why customers should care.
Visual IdentityDesign an elegant visual system for a consistent customer experience.
NamingWhat's in a name? Everything. Find a compelling and authentic one for your company or product.
Employer Value PropositionBuild a strong company culture. Grow a thriving team.
Company VoiceDefine the personality that your customers trust.
Storytelling WorkshopLearn about why storytelling is so powerful for business. Help your team develop the skills to grow more comfortable as storytellers.
Why New Kind?
The New Kind team has the kind of strategic capability and ability to execute on it that is required to help build a leading technology brand.
A collaborative mix of open source and design
When you fully engage people in building brand and culture, you create more powerful organizations. All by unlocking the energy of those who care about it most. Open and inclusive. Inside and out.
The result is a dynamic, community-centric process that empowers people, builds stronger internal and external relationships, and creates lasting brand equity.