We help B2B tech companies grow

For over a decade, we’ve helped tech brands navigate strategy from startup, to scale up, to staying on top. Especially SaaS and open source. We’ve know the space. We speak your language. We can help you create competitive advantage.

Proven across the tech landscape

Why New Kind?

The New Kind team has the kind of strategic capability and ability to execute on it that is required to help build a leading technology brand.

Peter Guagenti

VP, Marketing

Our Approach

A collaborative mix of open source and design

When you fully engage people in building brand and culture, you create more powerful organizations. All by unlocking the energy of those who care about it most. Open and inclusive. Inside and out.

Our approach is agile-inspired and designed around tech companies and their teams. The result is a dynamic, community-centric process that empowers people, builds stronger internal and external relationships, and creates lasting brand equity.

Our Purpose

We bring people together to share in the adventure of creating the future

Our Experience

For more than a decade, applying open source principles to the worlds of brand and culture

About New Kind

Our next story could be yours