Research Insights

Introducing the New Kind Brand Diagnostic

December 3, 2019 New Kind News, Positioning, Research, Strategy

3 ways that developing your open source brand benefits your customers and community

September 17, 2018 Brand Community, Identity Design, Open Source, Research, Strategy

What goes into a branding project?

May 24, 2018 Identity Design, Positioning, Research, Storytelling, Strategy

Brand Layers: A Simple Step-by-Step Guide to Build an Authentic Brand

May 23, 2018 Brand Community, Positioning, Research, Storytelling, Strategy

How to get the most out of your brand personas

April 18, 2018 Brand Community, Research, Strategy

Company naming: What approach should you take?

February 28, 2018 Identity Design, Research, Startup Branding, Strategy

A four-step guide to creating a unified brand story

January 31, 2018 Positioning, Research, Storytelling, Strategy

How to create an employer value proposition part two: Research

December 5, 2017 Company Culture, Research, Strategy

4 brand research tips to help you connect with your audience

November 28, 2017 Positioning, Research, Strategy

Tools and techniques for conducting brand research

October 6, 2017 Brand Community, Positioning, Research

5 ways research helps you build a more powerful brand

September 19, 2017 Positioning, Research, Strategy

Three signs your tech company is badly positioned (and what to do about it)

September 4, 2017 Positioning, Research

How top tech brands mastered awareness and consideration (and you can too)

February 20, 2017 Positioning, Research

5 questions with ‘Made to Stick’ author Dan Heath

August 22, 2016 Research

Using research to engage your community

June 7, 2016 Brand Community, Research, Strategy

Case story: Branding the Heart of the Modern Web with NGINX

July 22, 2015 Identity Design, Positioning, Research, Storytelling

Pathways to Opportunity Tour | Report

January 29, 2013 Identity Design, Research, Storytelling

North Carolina New Schools Project | Report