Insights: Brand Community

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It’s time for a proof-of-purpose blockchain

December 17, 2019 Brand Community, Storytelling, Strategy

How to work the open source way

November 26, 2018 Brand Community, Company Culture, Open Source, Strategy

3 ways that developing your open source brand benefits your customers and community

September 17, 2018 Brand Community, Identity Design, Open Source, Research, Strategy

4 guidelines for building a global brand

July 10, 2018 Brand Community, Identity Design, Positioning, Strategy

Brand Layers: A Simple Step-by-Step Guide to Build an Authentic Brand

May 23, 2018 Brand Community, Positioning, Research, Storytelling, Strategy

How to get the most out of your brand personas

April 18, 2018 Brand Community, Research, Strategy

On tech branding and the myth of the indifferent developer

March 27, 2018 Brand Community, Company Culture, Open Source, Strategy

Why your brand needs a unified brand story

January 4, 2018 Brand Community, Company Culture, Storytelling, Strategy

Video: Hopscotch Design 2017 Speaker Spotlight: Jo-Ann Tan

December 19, 2017 Brand Community, Identity Design, Leadership, Storytelling

Video: Hopscotch Design 2017 Speaker Spotlight: Mike Rigby

December 11, 2017 Brand Community, Identity Design, Leadership, Storytelling

Tools and techniques for conducting brand research

October 6, 2017 Brand Community, Positioning, Research

The brand and economic advantages of the Docker / Moby split

May 16, 2017 Brand Community, Positioning

Why going through a rebranding project is kind of like taking yoga classes

September 15, 2016 Brand Community, Identity Design

3 keys to developing your organization’s story openly

September 1, 2016 Brand Community, Open Source, Positioning, Storytelling

4 lessons for running a mission or values project openly

July 26, 2016 Brand Community, Company Culture, Strategy

Creating an open city: reflecting on the 2016 AIGA leadership retreat

June 30, 2016 Brand Community, Leadership

Using research to engage your community

June 7, 2016 Brand Community, Research, Strategy

Avoiding ‘BrandyMcBrandface’ issues when running projects openly

June 7, 2016 Brand Community, Company Culture

Storytelling: A Powerful Tool for Successfully Leading Change

April 28, 2016 Brand Community, Storytelling, Strategy

Hello, World. Meet Anchore.

April 6, 2016 Brand Community, Open Source

Glossier and the Beauty of a Community-Focused Brand

April 1, 2016 Brand Community

NGINX Releases Results of First Study on the Future of Application Development and Delivery

March 29, 2016 Brand Community

Join Us for The AIGA Raleigh Studio Tour

October 28, 2015 Brand Community, Identity Design

What’s your favorite source of design inspiration in the Triangle?

August 21, 2015 Brand Community

Congratulations to Mary Elizabeth Lovelace

August 6, 2015 Brand Community

Which local brand stories inspire you?

April 10, 2015 Brand Community, Storytelling

A Festival for Intent

October 28, 2014 Brand Community

Building community from Aspen to Raleigh

August 20, 2014 Brand Community

Help us shape the future of New Kind

August 8, 2014 Brand Community, Company Culture, Strategy

Here’s how to reconnect with a community you love

July 14, 2014 Brand Community

Journey to Understand the Importance of Community

June 10, 2014 Brand Community

Meet the people designing the future

June 5, 2014 Brand Community

Leading by Community

May 27, 2014 Brand Community, Leadership

MIX Hackathon: Communities of Passion

February 25, 2013 Brand Community

Branch: Information Overload

August 28, 2012 Brand Community

The (new) Social Ecosystem

July 26, 2012 Brand Community

The innovative power of communities

July 3, 2012 Brand Community

New Kind’s Role with Amendment One

May 19, 2012 Brand Community, Identity Design

A new point of view on why (brand) nations fail

March 19, 2012 Brand Community

Creating Green, Smart, and Just Cities

March 19, 2012 Brand Community

Update from the MIX Management 2.0 Hackathon

February 26, 2012 Brand Community

What ‘Default to Open’ Looks Like at New Kind

February 23, 2012 Brand Community

A Nobel Prize winner takes on Jim Collins and the business book industry

January 11, 2012 Brand Community

HP: How to (accidentally?) launch a new brand identity the right way

December 14, 2011 Brand Community

Some thoughts from the Eisenhower Fellowships event

December 12, 2011 Brand Community

How to connect to key communities with the help of brand ambassadors

December 8, 2011 Brand Community

Sprint #1 of the Management 2.0 Hackathon starts today

December 1, 2011 Brand Community

How to Thrive in the Social Era

October 10, 2011 Brand Community