Welcome to Brand Positioning Week
Achieving a great positioning strategy for your brand can be a complex challenge.
It’s a little like scaling a mountain. Just imagine: the peak you’re climbing is high in the distance. The summit might be hard to make out through the clouds. Maybe you and your team are expert climbers, but you don’t have to be. If you’ve got a map, sturdy gear, and a knowledgeable guide, you can feel confident you’ll achieve your goal.
This week we’re guiding an expedition to build solid brand positioning frameworks. Each day we’ll offer specific tools and concepts we use to help our clients build sustainable positioning strategies for their organizations. We’ll share worksheets with exercises for you and your team, and include inspiration from our brand positioning heroes.
We’d also like to introduce the first in a series of what we’re calling New Kind Adventure Guides. Our first Adventure Guide, about brand positioning, is designed to bring together all the basics in one place—so you’re ready for the journey.
Download it here, and let us know what you think.
Let the journey begin!