Complete Brand Package

The strongest foundation for your marketing

Research, strategy, storytelling, and visual design—a complete process that builds on the good stuff you’ve got. To bring out the best of your company. For the most important people you want to reach.

We’re open and collaborative by design. Our approach to building brands is rooted in our open source expertise, proving time and again that the strongest brands are built from the inside out.

Our Complete Brand Package in four phases:


The Discovery phase provides the source material for all the strategic work that follows—allowing us to deeply understand your brand, your competition, and your goals. We gather insights from your most passionate stakeholders and community members to build your brand from the inside out.


The Strategy process builds on the Discovery phase to create a brand strategy and positioning platform. We work together to define the current state of the brand, align around the future priorities, and develop a strategy to guide the story and narrative development.

Story and Messaging

The Story and Messaging phase crafts a unifying brand narrative and tell the human story behind your product, people, and purpose. The result is a strategic document to guide business, brand, and marketing decisions going forward.

Visual Identity

The Visual Identity phase brings your story to life through a visual system. A blend of form and function, your identity is the face you present to the world. When your visual identity aligns with your strategy and story, a stronger, more compelling, more impactful brand results.


  • Brand Audit
  • Competitive Audit
  • Internal & External Perceptions Surveys
  • Internal & External Qualitative Interviews
  • Research Synthesis Presentation / Workshop (1-2 hours)
  • Brand Strategy Alignment Workshop (2-4 hours, typically combined with the research synthesis workshop)
    • Competitive Frame of Reference
    • Key Competitors
    • Differentiators
  • Brand Positioning Framework
    • Competitive Frame of Reference
    • Key Competitors
    • Differentiators
    • Persona Development
Story and Messaging
  • Brand Narrative Presentation
  • Brand Statement
  • Brand Pillars
  • One-Page Narrative Outline
  • Messaging Architecture—maps hierarchy of brand messages
  • 25, 50, & 100-word messages
  • Story and Messaging Guidelines
  • Persona-specific messaging
Visual Identity
  • Visual Discovery Workshop(s)
  • Visual Organizing Principle
  • Visual System Development
    • Logo
    • Color Palette
    • Typography
    • Pattern Styles
    • Photography
    • Implementation Mockups
  • Visual Guidelines

Average timeline

6-8 Months

Interested in the Complete Brand Package? Let's talk.