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How to ship better ideas by shaping how your team decides

By: Matthew Muñoz

November 2, 2023

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What is positioning for B2B tech?
Jonathan OppSeptember 21, 2023Messaging, Positioning, Storytelling, Strategy
Helping a higher purpose take flight
John WrightNovember 1, 2022Company Culture, Messaging, Positioning, Storytelling
How to preserve tech brand equity after an acquisition
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New KindJanuary 31, 2018Positioning, Research, Storytelling, Strategy
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Elise DorsettNovember 28, 2017Positioning, Research, Strategy
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Elise DorsettOctober 6, 2017Brand Community, Positioning, Research
5 ways research helps you build a more powerful brand
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Simplify tech product naming by building a brand architecture diagram
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The brand and economic advantages of the Docker / Moby split
Chris GramsMay 16, 2017Brand Community, Positioning
How top tech brands mastered awareness and consideration (and you can too)
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Chris GramsSeptember 1, 2016Brand Community, Open Source, Positioning, Storytelling
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Chris GramsJune 27, 2016Identity Design, Positioning, Startup Branding
How to Effectively Position Your Technology Brand Part IV: The Brand Mantra
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How to Effectively Position Your Technology Brand Part III: Points of Parity
Chris GramsApril 4, 2016Positioning, Startup Branding, Strategy

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