for B2B Tech
Guiding SaaS and open source companies to position themselves, communicate value, and accelerate growthLearn more
Charting the future of network monitoring
Brand Architecture, Company Messaging, Identity System, Positioning, Storytelling
Why New Kind?
The rebranding brought new life to the company and the project. Even our highly technical stakeholders found the process engaging, enjoyable, and approachable. We consider New Kind an extension of our team. They really “get it” when it comes to working collaboratively and the open source way.
Sr. Director of Marketing, OpenNMSSee case story