Unifying Through a New Visual Identity

How we helped Clark Nexsen align around a symbol for a bolder future. 

Ansible

A Powerfully Simple Story

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NGINX

Branding the Heart of the Modern Web

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Brand

The brand and economic advantages of the Docker / Moby split

Culture

Welcome Alex Kimball to New Kind

Brand Identity

Mozilla, Fedora, and the risky fun of open branding projects

Brand

How top tech brands mastered awareness and consideration (and you can too)

Brand

In-house vs. agency branding: 5 benefits of each approach

Careers

New Kind is hiring a senior content strategist and storyteller

We build brand and culture through an open, collaborative approach to

Strategy
Brand Strategy
Campaign Strategy
Company & Product Naming
Executive Coaching
Culture & Brand Alignment
Team & Community Development
Digital Strategy
Research
Brand Surveys
Engagement Surveys
Facilitated Workshops
Brand Tracking Studies
Persona Development
Market Research
Customer & Community Interviews
User Research
Content
Storytelling
Messaging Architecture
Marketing Campaigns
Presentations
Web Content
Inbound Marketing
Case Stories
Design
Graphic Design
Brand Identity
Web Development
Animation
Video
Marketing Campaigns
Product Packaging
Event Design
User Experience Design
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Contact

Close

New Kind is a branding agency for organizations that are inventing or reinventing themselves

105 Brooks Ave. Raleigh, NC 27607
(919) 807-1785
hello@newkind.com

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