Brand Strategy
for B2B Tech

Guiding SaaS and open source companies to position themselves, communicate value, and accelerate growth

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Why New Kind?

When we needed expertise to launch the new Liquibase brand into the world, New Kind was the clear choice. No firm comes close to matching their open source experience. They understand brand strategy for technology infrastructure companies—and the nuances of navigating enterprise and community brands. They delivered.

Dion Cornett

CEO, Liquibase

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