for B2B Tech
Guiding SaaS and open source companies to position themselves, communicate value, and accelerate growthLearn more
Shaping a public policy brand together
Identity System, Naming, Positioning, Product Messaging, Storytelling
Why New Kind?
When we needed expertise to launch our new brand into the world, New Kind was the clear choice. No firm comes close to matching their open source experience. They understand brand strategy for technology infrastructure companies—and the nuances of navigating enterprise and community brands. They delivered.
CEO, LiquibaseSee case story