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Brand Positioning Week Recap

Elise Dorsett

October 22, 2015 Positioning

In case you missed it, here’s a map of the route we took to the summit.

Day 1

Welcome to Brand Positioning Week
Where will brand positioning take me and why does it matter?

Day 2

Finding your competitive frame of reference

Day 3

Points of difference: how does your brand stand out?
Your positioning jujutsu move: Points of parity

Day 4

The brand mantra
Brand positioning tip: a brand mantra is not a tagline
Kevin Keller’s Five Favorite Brand Mantras

Day 5

Test your brand positioning

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