Chris Grams

President & Partner

Chris Grams builds sustainable brands, cultures, and communities in and around organizations. He has overĀ 20 years of experience in the communications field, including 10 years at Red Hat, where he played a key role in building the company brand and culture.

Chris’s main passions are brand strategy, positioning, and community engagement. He is the author of The Ad-Free Brand: Secrets to Building Successful Brands in a Digital World.

Before Red Hat, Chris spent 2 years at IBM, and was also an editor and literary agent in the publishing industry earlier in his career. He currently resides in Raleigh, NC, and is a graduate of the University of North Carolina at Chapel Hill.

A Book by Chris Grams

The Ad Free Brand: Secrets to Building Successful Brands in a Digital World

Fortune Magazine, March 2011

Reinventing your Business, Wikipedia-style

TD Magazine, July 2012

The Innovative Power of Communities

Fortune Magazine, November 2010

Why Storytelling is Essential for Business Leaders



New Kind is a branding agency for organizations that are inventing or reinventing themselves

105 Brooks Ave. Raleigh, NC 27607
(919) 807-1785

Request a Consultation