Jonathan Opp

President + Partner

Your story isn't just about what products can do, it's about what people can do.

Jonathan is a strategist, writer, and speaker who has spent his career dedicated to brand and marketing for B2B technology. With a unique expertise in open source that spans 20 years.

He began his career in messaging roles at Gateway and IBM. He joined Red Hat in 2000, where he spent over a decade helping to build the company’s brand story, voice, and culture, most recently as Sr. Manager of the Brand Communications + Design team.

Born with a journalist’s spirit and a love for language, he has a life-long passion for sharing stories. He regularly leads workshops on branding, storytelling, and voice. He was the proud host of Raleigh’s chapter of CreativeMornings from June 2015 to June 2019. He also co-founded Hopscotch Design Festival and was a past president of Raleigh’s chapter of AIGA, the professional organization for design. Has a religious devotion to short sentences and the serial comma. Loves travel, photography, reading, running, and Tottenham Hotspur Football Club.