John Wright

Senior Messaging Strategist

Learn, synthesize, execute

A talented brand and messaging expert, John thrives on solving complex challenges and writing meaningful stories and content. He brings 10 years of experience in brand strategy, content development, and storytelling to New Kind.

John made his way down I-95 to Raleigh via Boston and New York. At his last stop, he led brand, advertising, and digital content development for accounts spanning from insurtech to fine wine and bourbon. He’s also created brand platforms for multinational healthcare, financial services, and professional services clients at a boutique branding firm. On-the-ground experience working on the sales floor at Oracle means he intimately knows what it’s like to live and sell technology brands in real life.

A former Olympic Trials swimmer at Columbia, John gets his kicks hiking Appalachian trails with his whippet, Brooklyn, and attending the Triangle’s whirlwind of college sports. His love of travel has taken him from Budapest to Beijing to Bahrain, but as a native Houstonian he knows nothing compares to Texas brisket.