Eric Cox

Design Director

eric@newkind.com

Human-centered design

Eric is a measured thinker who is constantly chasing objectivity in a subjective space. As Design Director, he translates brand strategy into visual identity to communicate value and build excitement around the brand.

He began his career working in and with branding agencies, before opening his own studio in 2012. Partnering primarily with startups and tech brands, Eric has guided companies from crafting brand identity with marketing teams to working directly with product engineering to deliver cohesive user experiences. He seeks to build collaborative consensus within companies that goes beyond a visual refresh, promoting a human-centered core wherever design lives.

As an avid cook, Eric is often thinking about his next dinner to create for his wife, two kids, and dog Jackson. Between meals, he enjoys traveling far away places, golfing, and sharing a bourbon with friends.