Danielle Souder

Relationship Director


We are better together

With a passion for celebrating the freshest ideas and empowering teams, Danielle brings people together on the journey of elevating brands—all while delighting clients with creative solutions and meaningful approaches. As Relationship Director, she focuses on nurturing relationships within the community, blending together her background in design and creative facilitation to envision new opportunities.

Danielle earned her degree in Industrial Design from North Carolina State University, sparking her affinity for design thinking, human-centered design, and strategy. Prior to joining the New Kind family, Danielle worked as Creative Project Manager at Portland-based agency, Cinco Design. There, she helped guide strategy, product design, and brand identity projects for a diverse range of clients, including Adidas, Anki, Dell, Nixon, Native Footwear, and Smith Optics.

In her spare time, Danielle enjoys early morning hikes (she highly recommends the Columbia River Gorge if you’re ever in Portland!), writing music, learning new woodworking techniques, sharing meals with friends, and filling her home with a large collection of plants.

Why New Kind?

Twenty years from now you will be more disappointed by the things that you didn’t do than by the ones you did do, so throw off the bowlines, sail away from safe harbor, catch the trade winds in your sails. Explore, Dream, Discover.

– Mark Twain