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New Kind featured in The News & Observer

We were very excited that New Kind was featured in Sunday’s News & Observer. The article profiled New Kind’s non-traditional approach to branding and strategy.

We were especially proud of the very kind words from some wonderful people and organizations we work with: Kevin Trapani, CEO of Redwoods, Denise Gonzales Crisp, co-chair of the identity committee for the Contemporary Art Museum in Raleigh, and Madhu Beriwal, CEO of IEM. And of course, a special thank you to Matthew Szulik, former Chairman and CEO of Red Hat.

You can read the article here.



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