Jonathan Opp

Chief Poetics Officer & Partner

Jonathan works with organizations to define communication strategy—helping them discover their brand stories and tell them in the clearest, most powerful way. He is also a frequent speaker, leading workshops on storytelling.

Prior to New Kind, he had nearly 15 years of experience in creative roles at three prominent technology brands: Red Hat, IBM, and Gateway. In his 11 years at Red Hat, Jonathan had the opportunity to directly influence the evolution of its brand. His most recent role was Sr. Manager of the Brand Communications + Design team, responsible for defining the company’s brand voice.

Jonathan is host of the Raleigh chapter of CreativeMornings, a popular monthly lecture series for creatives. He is also Past President, Ex-Officio of AIGA Raleigh, currently serving on the Advisory Board.

Crafting a brand story and messaging for the open source automation

A Powerfully Simple Story

Helping people and organizations experience the power of story

Storytelling Workshops

Hosting a popular monthly event for a community of creatives

CreativeMornings: Raleigh

Crafting brand messaging for technology at the heart of the modern web

NGINX: Fuel for a branding engine

Speaking on brand voice for organizations like AIGA and AMA

Brand Voice



New Kind is a branding agency for organizations that are inventing or reinventing themselves

105 Brooks Ave. Raleigh, NC 27607
(919) 807-1785

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