The Power of Story

When information is unlimited, story becomes invaluable.

Interested in a storytelling workshop for your team?

Create alignment around your organization's core messages. Build camaraderie. Have fun. We'll guide your team through exercises tailored to achieve your goals.

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We are all in the persuasion business. Every person has the power to communicate your brand in ways not possible before social media. Yet too often we get lost in facts and details.

Stories help bring brands into focus and make them memorable.

This storytelling workshop is designed to help you recognize the elements that make stories powerful so you can frame facts as stories. You’ll grow more comfortable as a storyteller, and leave inspired to better bring your organization’s story to life.

Workshop Takeaways

Exploring what makes stories so powerful

Why do we often have difficulty remembering basic details about company products and services, yet we recall details from movies we saw many years ago? We’ll examine the reasons why stories have such a strong impact on our lives and a lasting impact on our memories. And how organizations can take advantage of the opportunities this powerful medium provides.

Defining the common elements of a story

We all have an intuitive sense of what makes stories different from facts. But here we’ll not only identify these elements and develop a common language around them, but we’ll provide a framework for how to turn facts into powerful stories so they can be shared, remembered, and retold.

Crafting your own stories

Now it’s your turn.  We’ll do some exercises that help us put storytelling concepts into practice. Then we will divide into smaller groups and craft stories using the storytelling framework, based on questions that are relevant to your organization.

I found the Power of Story workshop to be extremely beneficial. In many ways, my team functions as an internal consulting group. We are tasked with helping guide other groups here at SAS towards making good technology decisions—many of which won’t directly impact my team. This means I have to ‘sell’ my team’s value to keep a seat at the table, and that requires strong messaging from me. The Power of Story workshop was very helpful in improving how I frame my messages.J. Nick Otto
IT Director,SAS
New Kind’s workshop was relaxed and fun as it was informative. Jonathan did a great job explaining the larger concepts and using plenty of examples. The exercises were extremely effective at helping us tie those concepts to our specific organizations and the stories we have to share. I now have a new mindset for storytelling.Lindsay Humbert
Digital Media Specialist,Interfaith Food Shuttle
About Your Guide

Jonathan Opp, Chief Poetics Officer & Partner

Jonathan Opp works with organizations to define communication strategy—helping them discover their brand stories and tell them in the clearest, most powerful way. Jonathan brings nearly 15 years of experience in creative roles at three prominent technology brands: Red Hat, IBM, and Gateway. In his 11 years at Red Hat, Jonathan had the opportunity to directly influence the evolution of its brand. His most recent role was the Sr. Manager of the Brand Communications+Design team, responsible for defining the company’s brand voice. He led a creative team of writers and content creators, working with individuals across the company to develop communications that were expressions of Red Hat’s brand and culture. He also played a key role in telling the story of Red Hat’s culture both inside and outside the company.



New Kind is a branding agency for organizations that are inventing or reinventing themselves

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