Build trust among your target customers with the Brand Layers
Webinar Date: August 8, 2018, 11:30 am EDT
As a technology marketer, your challenge is to build a brand that stands out and garners trust. But tech is an extremely competitive and fast-moving industry. And every tech company seems to be saying the same thing.
To build a strong reputation among your target customers, your marketing must tell a consistent story that aligns your organization’s purpose with how your products help.
Taking a high-level look at your brand might seem overwhelming in the face of your many competing priorities, but it’s worth it. When you have one set of brand guidelines to work from that tie together all your marketing efforts, your story is consistent across every channel. The way you look, sound, and act are aligned over time.
In this webinar, we’ll introduce you to a simple framework we’ve developed to help you build a powerful brand. We call it the Brand Layers. It shows all the important elements of your brand and how they fit together.
- A framework to align your marketing strategy with your organization’s purpose
- An approach for clarifying your authentic story that helps you stand out
- A technique for crafting visuals that support your brand story
- A method for writing with a consistent brand voice
Sign up for the webinar below: