Hannah Hoffman

Director of Design

As the Director of Design, Hannah aims to both creatively and strategically help organizations find their voice through the power of design. She helps develop meaningful visual identities and simplified stories on the web that both compel people to think and inspire them to act. She firmly believes that design has the ability to break down barriers, to spark connections, and to bring community together.

A graduate of Drake University, Hannah majored with a Bachelor of Fine Arts in Graphic Design. Her career began in Washington D.C. as a designer for a global health non-profit, a position that taught her the power visual design has on empowering change. Currently, Hannah serves on the board of AIGA Raleigh as a Co-President.

In her spare time, she passionately pursues opportunities to flex her facilitation muscles and enjoys exploring the growing craft brewery scene in Raleigh.

A day for alignment and activation

New Kind Culture Camp

Helping Entrepreneurs Build the Businesses of Their Dreams

Carolina Small Business

A Growing Coffee Brand


Unifying through a new visual identity

Clark Nexsen

AIGA Raleigh


Creating stability in a fluid world




New Kind is a branding agency for organizations that are inventing or reinventing themselves

105 Brooks Ave. Raleigh, NC 27607
(919) 807-1785

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