Announcing our new workshop: Storytelling for Tech Brands
DATE AND TIME
Wed, November 15, 2017
8:30 AM – 12:00 PM EST
105 Brooks Ave., Raleigh, NC 27607
You know you have to compete for the attention of potential customers. But sometimes it’s hard to know where to start and how to connect.
You know that everyone in your company should be telling the same version of your brand story—to speak as a chorus rather than a crowd. But how do you establish one story that captures everyone’s ideas about what you do?
Rising above the facts and features about your solution to tell a human, emotional story that grabs people’s attention isn’t easy. Keeping a consistent message is tough, too. Especially when you work with other ambitious creatives.
Here’s a place for you and your team to start—Storytelling for Tech Brands.
This 3-hour workshop is specifically designed for people in marketing or communications in tech companies. You’ll learn why storytelling is so valuable for tech brands, and how you can apply storytelling elements to bring your brand to life. You’ll leave with tools to make your marketing messages more memorable and effective.
We’ve led more than two dozen storytelling workshops for both internal marketing teams and for public audiences around the country, even internationally. And we’ve worked with countless tech brands to help them tell more powerful stories. We want to share what we’ve learned with you.
We’re strictly limiting attendees for this workshop to less than half of our typical public workshops to give you more time for hands-on exercises and to connect and learn from industry professionals just like you.