Pippa Armes

Senior Content Strategist

pippa@newkind.com

Powerful storytelling transcends all boundaries

Pippa helps organizations discover and tell their stories in new yet familiar ways. Through lots of research, a little gumption, and a deep passion for finding human stories, she crafts narratives and messaging that meaningfully connects brands to the people whose lives they touch.

Pippa earned her B.F.A. in Dance and English with a Writing Emphasis from Dominican University of California / Alonzo King LINES Ballet, and her M.A. in Communication with a Concentration in Public and Media Relations from The Johns Hopkins University. In classic “third culture kid” fashion, she has traveled and lived all over the world—including India, Singapore, and the United Kingdom. Equally as diverse are Pippa’s professional experiences. She was formerly a professional ballet dancer, and also has a background in market research, digital marketing, account management, and advertising.

Outside work, you can find Pippa hiking stretches of the Appalachian Trail, cycling around downtown Raleigh, devouring good eats at her favorite restaurants and breweries, and tirelessly touting the merits of the Oxford comma.