Pippa Armes

Senior Content Strategist


Powerful storytelling transcends all boundaries

Pippa helps organizations discover and tell their stories in new yet familiar ways. By leveraging research, creativity, and a little bit of gumption, she crafts narratives that kindle meaningful dialogues between brands and the people whose lives they touch.

Pippa earned her B.F.A. in Dance and English with a Writing Emphasis from Dominican University of California / Alonzo King LINES Ballet, and her M.A. in Communication with a Concentration in Public and Media Relations from The Johns Hopkins University. In classic “third culture kid” fashion, she has traveled and lived in countries all over the world—including India, Singapore, and the United Kingdom. Equally as diverse are Pippa’s professional experiences. Formerly a professional ballet dancer, she also has a background in research, marketing, account management, and digital advertising.

Outside of work, you can find Pippa hiking stretches of the Appalachian Trail, cycling around downtown Raleigh, devouring good eats at her favorite restaurants and breweries, and tirelessly touting the merits of the Oxford comma.