Alex Kimball

Director of Content Strategy

What story are we telling?

Alex crafts brand stories at the intersection of technology and humanity—distilling complex organizational objectives into strategic and relatable narratives. He helps companies large and small discover their most authentic story, and creates messaging that helps bring those stories to life. He finds beauty in brevity, soul in simplicity, and is an ardent advocate for alliteration. He still can’t quite believe he gets to tell stories for a living.

A proud son of Texas, Alex first came to love North Carolina as a student at UNC Chapel Hill, where he earned a Bachelor of Arts in Psychology and American Studies. After honing his writing chops in the agency world of New York City, Alex is back home in the Tar Heel State—ready to settle in for a nice long while.

On weekends, you’ll find him sipping an IPA at a local brewery or brewing one of his own. He and his fiancée enjoy playing tennis, exploring their new hometown of Raleigh, and hanging out with their pooch—and sometimes New Kind office dog—Kerbey. He knows all the lyrics to “California Love.”