New Kind is a Raleigh, NC branding firm with a national reputation

We work with clients in North Carolina and around the world

New Kind helps organizations build brand and culture through an open, collaborative approach to strategy, research, content and design. We help startup companies build brands from the ground up. We help established organizations stay fit for the future.

Our approach was born from our founders’ experiences at Red Hat, the Raleigh-based technology leader. Over a 10+ year period, we helped Red Hat grow from one office in North Carolina to a global $1 billion industry leader. Since founding New Kind in 2009, we’ve helped organizations in a variety of industries, from technology to life sciences to consumer goods, reinvigorate their brands in powerful, meaningful ways.

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Not just clients, collaborators