Voice Workshop
The workshop is positioned as a way to define a shared voice framework so teams can communicate consistently across marketing, sales, product, customer success, recruiting, and leadership communications.
Workshop Summary
The workshop helps teams:
- Define the personality of the brand
- Create a common language around communication style
- Identify voice principles
- Develop practical guidelines for content creators
- Create alignment across departments
Key Outcomes
Participants work through exercises designed to:
Define Brand Personality
Explore the human characteristics associated with the brand.
Examples include dimensions such as:
- Formal vs. informal
- Serious vs. playful
- Technical vs. approachable
- Visionary vs. practical
Build Voice Principles
Create a set of foundational principles that guide communication.
The resulting principles become a decision-making framework for writers, marketers, executives, and customer-facing teams.
Translate Strategy into Expression
Move from abstract positioning concepts to practical language.
The workshop connects:
- Brand strategy
- Messaging
- Tone
- Written communication
Create Consistency Across Channels
Apply voice guidelines across:
- Website content
- Marketing campaigns
- Product messaging
- Internal communications
- Social media
- Sales materials
Workshop Structure
The stored content references a facilitated collaborative workshop format involving:
- Discussion and discovery
- Brand personality exercises
- Voice-definition activities
- Review and refinement
- Development of practical guidance