We’ve dedicated this week to storytelling.

We know storytelling is a powerful business tool. It inspires passion among employees, strengthens emotional ties with customers, and builds loyal communities around brands. We’ve already seen stories work for our clients, and we’re excited to share practical skills for compelling storytelling at the first of our New Kind Workshop series—The Power of Story.

We want the workshop to be available to the people passionate about learning storytelling skills. So to kick off Storytelling Week, we’re giving away two scholarships good for free admission to The Power of Story Workshop on April 22.

Here’s how it works. To apply, click the button below and tell us your story. We’d like to know:

1. Why do you believe you are a good candidate to attend the New Kind storytelling workshop?

2. Tell us an interesting story about yourself.

We’ll announce the scholarship recipients on our blog during the week of April 13th.

For the rest of the week, we’ll explore why stories are so meaningful to us, who has inspired us in the world of story, and what makes storytelling so effective for business. Follow us here on our blog, on Facebook, and on Twitter to get the latest insights. By the end of the week, we hope you’ll find new ways to apply classic storytelling elements. And we hope you’ll be as inspired as we are to dive deeper.

Thank you for sharing your stories. We can’t wait to read them. Good luck!

—

Want to grow more comfortable as a storyteller? Join us for The Power of Story Workshop on Wednesday, April 22. You’ll leave equipped and inspired to better bring your organization’s story to life.