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How much should startup branding cost? Here’s a clear answer.

One of the most common questions we get at New Kind is “how much should a startup invest in branding and when is the ideal time to make the investment?”

Since it is difficult to find simple, straightforward information on this subject online, I thought I’d share what we have learned from our experiences. We have the opportunity to work on branding projects with companies in many different stages of the startup lifecycle, so we have a pretty clear sense when certain types of branding investments make sense.

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