Facebook breaks the brand permission rules
You’ve probably seen people (or participated in) spewing venom at Facebook about its privacy practices, so I certainly won’t rehash that stuff here. If this is news to you, and you want to see what people are saying and how Facebook is responding, this interview in The New York Times with Facebook’s VP for Public Policy from earlier this week is a good starting point.
So, beyond the (really good) privacy reasons, why is it so bad that Facebook is making more of your information public by default? What’s the brand mistake? Let’s again look to the brand tags site for some clues. According to the site, the top terms associated with Facebook are:
waste of time
I’ve highlighted a few terms I think are especially important. If I was to put them in a sentence, it’d read something like “Facebook is a social networking site where people have fun or waste time with their community of friends.”
[Read the rest of this post on Dark Matter Matters]