In advance of opening their newest location, we recently finished the rebranding for up-and-coming Jubala Coffee. I sat down with our designer Hannah Hoffman to discuss the process she goes through when designing a visual identity and Jubala’s journey from inspiration to finished brand.
Watch to learn about:
- The story behind the name Jubala
- How the African origins of the brand inspired its design
- How we at New Kind design a brand with purpose