MDC’s website tells a story of human capacity and economic development in the American South.
MDC is a large, powerful nonprofit that fights poverty in the American South by developing human capacity and fostering economic development. Its work has a dramatic human impact, but its story was lost in a technical, text-heavy website.
New Kind worked with MDC to design an entirely new site — one that would tell its story and engage audiences. The new site features compelling photography and sharp, powerful copy. It highlights MDC’s successes through different metrics and multimedia including data, video, and publications. Finally, the site invites readers to participate in MDC’s work through clear calls to action.
MDC’s work is important, and its story deserves to be told.