The Power of Story
When information is unlimited, story becomes invaluable
We are all in the persuasion business. Every person has the power to communicate your brand in ways not possible before social media. Yet too often we get lost in facts and details.
Stories help bring brands into focus and make them memorable.
This storytelling workshop is designed to help you recognize the elements that make stories powerful so you can frame facts as stories. You’ll grow more comfortable as a storyteller, and leave inspired to better bring your organization’s story to life.
Storytelling for Tech Brands | November 15
Explore what makes stories so powerful for tech brands. Define the common elements of a story. Craft your narrative.
What you'll learn
Exploring what makes stories so powerful
Why do we often have difficulty remembering basic details about company products and services, yet we recall details from movies we saw many years ago? We'll examine the reasons why stories have such a strong impact on our lives and a lasting impact on our memories. And how organizations can take advantage of the opportunities this powerful medium provides.
Defining the common elements of a story
We all have an intuitive sense of what makes stories different from facts. But here we'll not only identify these elements and develop a common language around them, but we'll provide a framework for how to turn facts into powerful stories so they can be shared, remembered, and retold.
Crafting your own stories
Now it's your turn. We'll do exercises that help us put storytelling concepts into practice. Then we will divide into smaller groups and craft stories using the storytelling framework, based on questions that are relevant to your organization.
Why New Kind?
The New Kind workshop was a real milestone for the development of our content team. The concept of storytelling applied to our brand and we collectively were able to change the way we looked at our content strategy. New Kind is one of a kind amongst the many agencies that offer a path to good storytelling.
Director, Global Content Marketing, Pitney Bowes
Meet your guide
Chief Poetics Officer and Partner
Jonathan helps brands discover and share their stories. Focusing on brand strategy, creative development, storytelling, and voice. He believes in the power of bold ideas and poetic expression to inspire passion and unlock opportunity.
He began his 20 year career in creative roles at Gateway and IBM before joining Red Hat, where he spent more than a decade building the company’s brand story and voice, most recently as the Sr. Manager of the Brand Communications + Design team.