Branding for times of invention
A startup's 'hello world' moment. An industry leader's pivot in strategy. A company culture changing at scale. We guide you in times like these. Building brand and culture through an open, collaborative approach.
We help build startup brands from the ground up. We help established organizations stay fit for the future.
Why New Kind?
The New Kind team has the kind of strategic capability and ability to execute on it that is required to help build a leading technology brand.
Brand and Culture Consulting
We work best with organizations during times of invention
Storytelling and Strategy
Crafting human stories where innovation and inspiration collide.
Designing the visual elements that come together in harmony to create a brand.
Campaigns and Experience
Creating strategic engagements that bring brands to life.
For executives who want to build more creative environments where their best people can flourish. For creatives looking to find their place in the corporate world. For teams seeking to collaborate better and unlock their full innovative potential.
Our Power of Story workshop helps you grow more comfortable as a storyteller—and find compelling ways to bring your organization’s story to life.
Hopscotch Design Festival
The Hopscotch Design Festival is a gathering of designers, thinkers, makers, and storytellers who are shaping what’s next right now. A collaboration between New Kind and the world-famous Hopscotch Music Festival, it is hosted in Raleigh, NC every fall.
A collaborative mix of open source and design
When you fully engage people in building brand and culture, you create more powerful organizations. All by unlocking the energy of those who care about it most. Open and inclusive. Inside and out.
The result is a dynamic, community-centric process that empowers people, builds stronger internal and external relationships, and creates lasting brand equity.