The Redwoods Group is a b-corporation that approaches insurance as a service opportunity. Its primary focus is to benefit children and families around the country by reducing accidents and abuse in YMCA camps and Jewish community centers (JCCs).
New Kind worked with The Redwoods Group to develop a brand story that communicated its unique purpose and commitment. Then, we helped roll out that brand through design, messaging, and a bold new website with community at its center.
“We understand that, for us, profit is simply a metric of sustainability. For us to matter, we have to use every element of each of our business platforms—especially those insuring transactions—to change the world for the better. Here at Redwoods, we understand we can’t fix everything. But we can fix some things.
As we say here, ‘We can only lead from where we stand. But we must lead.’”
President and CEO
The Redwoods Group