A Worldwide Management Revolution

New Kind helps the Management Innovation eXchange (MIX) build a community of more than 30,000 management innovators reinventing the way our organizations are run.


Gary Hamel, one of the world’s most respected management gurus, recognized a problem. Most of the world’s organizations are built around a dated management model that doesn’t allow them to thrive in the 21st century.

To achieve systemic change would require catalyzing a community of people interested in revolutionizing management practices to make organizations more adaptable, innovative, inspiring, and socially accountable places to work.

This community is the Management Innovation eXchange, or MIX.  
New Kind signed on to help build it.

Change organizations around the world from within by 
finding passionate, budding management innovators and giving them a place to share knowledge, stories, and experiences.


New Kind was brought in as the community guide for the MIX, helping drive deeper engagement with the existing community and recruiting new participants to the effort.

One key innovation: we helped design and run a series of management hackathons, involving as many as 1000 management innovators from around the world.

A management hackathon is a short, intense, coordinated effort to develop useful management hacks (innovative ideas or solutions) that can be implemented by organizations to overcome barriers to progress or innovation.

New Kind has helped design and facilitate six MIX hackathons over the past few years. Each resulted in a series of management hacks that could be applied or have already been applied in real organizations.

But these hackathons have also deepened relationships among the participants and are one reason why the MIX community already boasts more than 30,000 management innovators from organizations large and small.

“New Kind has been an important partner for the MIX, and plays a key role 
 in the MIX's management hackathons. Through these hackathons, 
members of our community connect across boundaries to jointly develop 
 creative solutions to today’s toughest management challenges.'” Michele Zanini
Co-Founder and Managing Director
 - Management Innovation eXchange
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New Kind is a branding agency for organizations that are inventing or reinventing themselves

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