In 2012, the Progress leadership team made a bold decision to pursue a new growth strategy. They would reinvest in the core application development market where the company had built a stellar brand and reputation over its first 30 years in business.
Under the leadership of Progress’ former Chief Marketing Officer Jennifer Smith, New Kind was invited to be a part of the team tasked with articulating the story of the new Progress in a compelling way.
“I knew that we had a tremendously loyal and talented community of partners and developers, and millions of end users relying on our technology every day. We had partner and customer loyalty, great technology and a team to be proud of so why weren’t we telling the world about it?
As more than one partner put it: “Progress is the best software company you’ve never heard of.” I liked the first part of that sentence, the second part kicked me and my team into action.”
Jennifer Smith, former Chief Marketing Officer, Progress