Pippa Armes

Content Strategist

Pippa helps organizations discover and tell their stories in new yet familiar ways. By leveraging research, strategy, and a little bit of gumption, Pippa crafts narratives that kindle meaningful dialogues between brands and the people whose lives they touch.

Pippa earned her B.F.A. in Dance and English with a Writing Emphasis from Dominican University of California / Alonzo King LINES Ballet, and also has a M.A. in Communication with a Concentration in Public and Media Relations from The Johns Hopkins University. In classic “third culture kid” fashion, she has traveled and lived in countries all over the world–including India, Singapore, and the United Kingdom. Equally as diverse are Pippa’s professional experiences. Formerly a professional ballet dancer, she also has a background in research, marketing, content strategy, and advertising.

Outside of work, you can find Pippa teaching Gyrotonic, hiking stretches of the Appalachian Trail, cycling around downtown Raleigh, and devouring good eats at all of her favorite Triangle restaurants and breweries.

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New Kind is a branding agency for organizations that are inventing or reinventing themselves

105 Brooks Ave. Raleigh, NC 27607
(919) 807-1785
hello@newkind.com

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