Mary Elizabeth Lovelace brings an interdisciplinary approach to New Kind and its client work. She understands how brand and design combine to create shared culture, and guides New Kind clients through the process of building communities of passion. Based on her previous experience working with non-proﬁts and student groups, Mary Elizabeth was drawn to the way New Kind engages and inspires communities to lift organizations and solve problems. She plays a role in managing client relationships, new business development, and guiding projects.
Although a Tar Heel at heart, Mary Elizabeth graduated from the University of Richmond where she studied psychology and studio art.