Elise Dorsett

Director of Brand Exploration

Every brand story is a discovery.

Elise conducts brand research and mines data for clues that reveal brand stories. She helps build surveys and analyze data sets to understand what communities value about brands today, and what they would value in the future. Using the findings as a foundational guide, she works with clients and the New Kind team to craft brand stories that are authentic to each client. Elise also organizes and helps facilitate workshops, and creates content for New Kind.

At Washington University in St. Louis Elise earned a dual degree in Psychology and Spanish. After graduating she moved to Buenos Aires, Argentina, and worked for Danone in Business Intelligence for the Latin American Zone, where she gained experience in marketing, strategy, and finance for international yogurt and water brands.

In her free time Elise teaches yoga and tango classes in Raleigh.



A New Kind Adventure Series

Brand Positioning Week

Case Story + Taskforce

Innovate Raleigh

How making it alone led to feeling the power of working together

Journey to Understand the Importance of Community

Community Engagement

Bilingual Chair Yoga

Growing the local Argentine Tango community

Tango and Milonga in Raleigh

7 ways to create a more powerful mindset

What’s the number one way you can start to feel more powerful in your career and life?



New Kind is a branding agency for organizations that are inventing or reinventing themselves

105 Brooks Ave. Raleigh, NC 27607
(919) 807-1785

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