Every brand story is a discovery.
Elise conducts brand research and mines data for clues that reveal brand stories. She helps build surveys and analyze data sets to understand what communities value about brands today, and what they would value in the future. Using the findings as a foundational guide, she works with clients and the New Kind team to craft brand stories that are authentic to each client. Elise also organizes and helps facilitate workshops, and creates content for New Kind.
At Washington University in St. Louis Elise earned a dual degree in Psychology and Spanish. After graduating she moved to Buenos Aires, Argentina, and worked for Danone in Business Intelligence for the Latin American Zone, where she gained experience in marketing, strategy, and finance for international yogurt and water brands.
In her free time Elise teaches yoga and tango classes in Raleigh.