David Burney

CEO & Partner

David Burney is a designer and a pioneer in the modern design thinking movement. He has nearly 35 years experience building and leading creative services organizations. Prior to founding New Kind, David served for 4 1/2 years as Vice President of Brand Communications and Design at Red Hat, one of the most disruptive technology brands in the world. David led the company’s overall brand communications strategy, including all creative and cultural communications functions.

While at Red Hat, David created an internal innovation program to drive the power of design thinking throughout the company. One of the first corporate examples of design thinking being leveraged throughout an entire organization, the program was released globally throughout the company, and used to create departmental and individual goals that aligned with annual corporate business objectives.

Prior to his time at Red Hat, David was the owner of Burney Design, partner and Chief Creative Officer at Capstrat, and Chief Designer at the NC Museum of Art.

More than thirty years ago David was a founding member of the Raleigh AIGA chapter where he later served as President. His work has been recognized with nearly 200 design awards, and in 2009 he was recognized with the AIGA Fellows Award for “significant contribution to raising the standards of excellence in practice” of the design industry. A decade ago he served as the Chair of the AIGA National President’s Council.

Unifying a Company Through a New Visual Identity

Clark Nexsen

The Stories Behind Johnny Cash Lyrics

Walking the Line and Storytelling

David Burney On Creativity

What's More Boring Than Making Creativity Boring?



New Kind is a branding agency for organizations that are inventing or reinventing themselves

105 Brooks Ave. Raleigh, NC 27607
(919) 807-1785

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