Craig graduated from UNC-Chapel Hill with a degree in Exercise and Sport Science. How did he end up with a career in copywriting?
Fully intending to pursue a career in the sports industry, Craig started his post-college career with an internship for the Charlotte Checkers, the minor league affiliate of the Carolina Hurricanes, in the marketing department. During his internship, Craig simultaneously discovered a new love for marketing and his preference to keep sports as a hobby.
From print and web journalism, to blogging, to engaging social media updates, to digital campaigns centered on rich storytelling, Craig has used his love for the written word to build a career.
In his spare time, he performs improv and stand-up at Dirty South Improv Comedy Theater in Chapel Hill, NC. His hobbies help him bring a “yes, and…” attitude to everything he does.