The spark that inspires: Progress announces new brand identity


This morning in a press release, Progress officially announced the launch of its new brand identity.

Over the past year, New Kind has been lucky to collaborate with the Progress team and their customers and partners to uncover the Progress story. This work ultimately led to the new brand identity, which was unveiled last week at their annual conference, Progress Exchange.

As Jennifer Smith, CMO of Progress, says in the release, the identity is defined by the spark and “reflects the company vision of helping our customers and partners turn their ideas into business reality.”

New Kind is proud to have played a role as a catalyst—turning an idea into reality for Progress, and creating a new identity inspired by the passion of its community. Last week, we had an opportunity to join the Progress team in Boston for the unveiling at Progress Exchange. Here are a few photos from the event that show off the new identity.

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