We are a branding agency for technology and tech-minded companies

New Kind helps technology-minded companies and startups build brand and culture through an open, collaborative approach to strategy, research, content, and design. We help build brands from the ground up. We help established organizations stay fit for the future. Learn more about our work below.

Ansible Ansible was acquired by Red Hat in 2015 for over $100m. NGINX NGINX powers half the world's busiest sites. Avid A leading media industry brand prepares for a new stage of growth. Continuum Analytics Branding a data analytics revolution Anchore Creating stability in a fluid world SchoolDude Transforming safety in schools

We've also worked with

  • ibm
  • lenovo
  • redhat
  • softwareag
  • square1bank
  • abb
  • lulu
  • ds-iq
  • mobilereach
  • globoforce
  • progress
  • bandwidth
  • alfresco
  • pentaho
  • pspdfkit

We build brand and culture through an open, collaborative approach to

Brand Strategy
Campaign Strategy
Company & Product Naming
Executive Coaching
Culture & Brand Alignment
Team & Community Development
Digital Strategy
Brand Surveys
Engagement Surveys
Facilitated Workshops
Brand Tracking Studies
Persona Development
Market Research
Customer & Community Interviews
User Research
Messaging Architecture
Marketing Campaigns
Web Content
Inbound Marketing
Case Stories
Graphic Design
Brand Identity
Web Development
Marketing Campaigns
Product Packaging
Event Design
User Experience Design
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New Kind is a branding agency for organizations that are inventing or reinventing themselves

105 Brooks Ave. Raleigh, NC 27607
(919) 807-1785

Request a Consultation