Jonathan Opp

Chief Poetics Officer + Partner

jonathan@newkind.com

Find your why

Jonathan helps brands discover and share their stories. Focusing on brand strategy, creative development, storytelling, and voice. He believes in the power of bold ideas and poetic language to inspire passion and unlock opportunity.

He began his 20 year career in creative roles at Gateway and IBM before joining Red Hat, where he spent more than a decade building the company’s brand story and voice, most recently as the Sr. Manager of the Brand Communications + Design team.

Jonathan often leads storytelling and brand voice workshops around the country for client organizations and for the American Marketing Association. He’s a past president of AIGA Raleigh, the professional association for design, and is currently the host of the Raleigh chapter of CreativeMornings, a popular monthly lecture series for creatives. Jonathan is an obsessive music fan. Has a religious devotion to short sentences and the serial comma. Loves travel photography, reading, running, and Tottenham Hotspur Football Club.

Why New Kind?

There is nothing in a caterpillar that tells you it's going to be a butterfly.

– Buckminster Fuller