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Posts in chronological order for tag Brand
HP: How to (accidentally?) launch a new brand identity the right way
by Chris Grams (December 14, 2011)
How to connect to key communities with the help of brand ambassadors
by Chris Grams (December 8, 2011)
Greg DeKoenigsberg’s Law of Institutional Idiocy
by Chris Grams (December 4, 2011)
Hey, oil companies. Stop using advertising to tell us you don’t suck.
by Chris Grams (November 20, 2011)
A review of the new Jim Collins book “Great By Choice”
by Chris Grams (October 26, 2011)
Betrayed by the brand: How Moleskine made enemies of the people who loved it most
by Jonathan Opp (October 25, 2011)
Kevin Keller’s five favorite classic brand mantras
by Chris Grams (October 13, 2011)
How to *really* help the communities your brand interacts with
by Chris Grams (October 7, 2011)
Think Different. Thanks Steve.
by David Burney (October 6, 2011)
Why is Google putting so many ads on TV?
by Chris Grams (October 3, 2011)