Posts in chronological order for tag brand positioning
Branding tip: Calling a duck a duck, Bahamas-style
by Chris Grams (January 18, 2012)
by Chris Grams (January 18, 2012)
How to connect to key communities with the help of brand ambassadors
by Chris Grams (December 8, 2011)
by Chris Grams (December 8, 2011)
Greg DeKoenigsberg’s Law of Institutional Idiocy
by Chris Grams (December 4, 2011)
by Chris Grams (December 4, 2011)
What is a brand story and why does it matter?
by Chris Grams (November 6, 2011)
by Chris Grams (November 6, 2011)
A review of the new Jim Collins book “Great By Choice”
by Chris Grams (October 26, 2011)
by Chris Grams (October 26, 2011)
How to *really* help the communities your brand interacts with
by Chris Grams (October 7, 2011)
by Chris Grams (October 7, 2011)
Where should you focus brand efforts? Community or customer?
by Chris Grams (September 27, 2011)
by Chris Grams (September 27, 2011)
To establish brand positioning from the inside out, think like a conductor
by Chris Grams (September 23, 2011)
by Chris Grams (September 23, 2011)
The Ad-Free Brand tip #2: don’t think like Tom Sawyer
by Chris Grams (September 7, 2011)
by Chris Grams (September 7, 2011)
Three approaches to designing brand positioning for ad-free brands
by Chris Grams (August 25, 2011)
by Chris Grams (August 25, 2011)
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consulting firm. But we prefer the term community catalysts.
Our tools
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Located in Raleigh, NC