New Kind is a Raleigh, NC branding firm with a national reputation.

We work with clients in North Carolina and around the world.

New Kind helps organizations build brand and culture through an open, collaborative approach to strategy, research, content and design. We help startup companies build brands from the ground up. We help established organizations stay fit for the future.
Our approach was born from our founders’ experiences at Red Hat, the Raleigh-based technology leader. Over a 10+ year period, we helped Red Hat grow from one office in North Carolina to a global $1 billion industry leader. Since founding New Kind in 2009, we’ve helped organizations in a variety of industries, from technology to life sciences to consumer goods, reinvigorate their brands in powerful, meaningful ways.

Ansible A powerfully simple story Avid Bringing storytellers ideas to life SchoolDude Transforming safety in schools CAM Raleigh Branding a contemporary art experience Carolina Small Business Helping Small Businesses Succeed Diamond Candles Creating an Adaptable Home Fragrance Bra Clark Nexsen Unifying through a new visual identity Protect All NC Families Creating a movement, not a moment The Redwoods Group Telling the story of a force for change

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We build brand and culture through an open, collaborative approach to

Strategy
Brand Strategy
Campaign Strategy
Company & Product Naming
Executive Coaching
Culture & Brand Alignment
Team & Community Development
Digital Strategy
Research
Brand Surveys
Engagement Surveys
Facilitated Workshops
Brand Tracking Studies
Persona Development
Market Research
Customer & Community Interviews
User Research
Content
Storytelling
Messaging Architecture
Marketing Campaigns
Presentations
Web Content
Inbound Marketing
Case Stories
Design
Graphic Design
Brand Identity
Web Development
Animation
Video
Marketing Campaigns
Product Packaging
Event Design
User Experience Design
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Contact

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New Kind is a branding agency for organizations that are inventing or reinventing themselves

105 Brooks Ave. Raleigh, NC 27607
(919) 807-1785
hello@newkind.com

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