New Kind started in 2009. But our story begins nearly a decade earlier.
The founders of New Kind played key roles at Red Hat, a pioneer of an open source software movement that revolutionized the technology industry.
Through shared experience leading communications, brand, and community efforts, we played crucial roles in helping the company grow from one office in Durham, NC to a global $1 billion industry leader.
Early on we saw the open source model could be applied to more than developing software. It sparked engagement and sharing in every part of the company.
At Red Hat it was clear. The community-driven approach could build technology, build brands, and bring people together to get great things done.
That was why we started New Kind.
We know that any group can become a New Kind of organization. One where communities of passionate people unite around a common purpose. Where community members share in both the effort and success. Where anyone can contribute and the best ideas win.